All posts by Alex Steed

Alex Steed

About Alex Steed

Alex Steed has written about and engaged in politics since he was an insufferable teenager. He has run for the Statehouse and produced a successful web series. He now runs a content firm called Knack Factory with two guys who are a lot more talented than himself.

Letters, cards and notes can go a long way


I have always been an advocate for sending handwritten notes and—when that can’t quite work out—writing personal messages to friends, clients, collaborators and project partners whenever possible. As was the case for many, my grandmother was big on writing cards in response to everything. While I spent my 20s much more disorganized than she, I—though admittedly imperfectly—somehow held onto and […]

Networking through an improv lens and with an eff it attitude


After reading my thoughts on networking last week, my friend Rachel Flehinger told me that a lot of the concepts that I covered are ones that come up in her classes. Rachel, a longtime improv veteran, teaches classes that incorporate improv into situations that entrepreneurs, small business people, and corporate folks run into day to day. She […]

What is branding and why should I care?


Not only does brand consideration, thinking and strategy enter my company’s work with clients on a daily basis, we at my company is currently going through the process of a rebranding ourselves. While the process of brand development can be extraordinarily beneficial for companies and entrepreneurs, I realize that it remains mysterious to many. Because of this, I reached […]

Here is why we let our little girl swear and watch inappropriate movies


The following exchange just took place on the ride home from school. (For the purposes of anonymity, I refer to my soon-to-be-seven daughter as “Nugget” online.) “Guess what. When I grow up I want to be a strong woman!” “Who taught you that? I love it.” “Furiosa.” Before we proceed, be warned: there are some […]